A long, long time ago, when Photoshop was in version 2.0, the ban on using the Internet for commercial purposes has just been lifted, in the days of drum scanners, matchprints, ozalites, rips, syquests, and system 7, we won a key visual pitch for a pimple ointment. This is how our adventure with pharmaceutical advertising began. Within a few years, we have created dozens of key visuals, numerous press ads, leaflets and folders for drugs from probably every therapeutic area. And suddenly Steve Jobs showed the world the first iPad opening completely new possibilities for pharma marketing. This inspired us to create an special app for medical reps. This is how MedPad was created.